ALEXANDRIA, Va. – BusRates.com has retained a tourism and hospitality marketing firm to promote expansion of its popular website to include tourism suppliers.
The hiring of Mills Marketing Group comes as internet traffic on BusRates.com climbed to record highs in March.
The motorcoach travel website drew 4,416 unique visitors on one day in March, the highest single-day total in the site’s history. Two other days last month ranked as having the second- and third-highest number of daily visitors with 4,088 and 4,082 visitors, respectively.
Two other days in March made the Top 10 list of highest number of daily visitors, making March the best month ever for BusRates.
Additionally, the site hit a single-day milestone with the highest number of requests for quotes received. RFQs were received from 221 group travel planners, resulting in a total of more than 1,000 quote requests being sent out from the site to motorcoach operators.
“We have been blown away this month with the increased site traffic and the number of RFQs coming in,” said Eric Elliott, program manager for BusRates.com.
“The site traffic has been growing by leaps and bounds and it seems that each week outperforms the week before. There’s obviously a need by group travel planners to find motorcoach operators for their trips and we are happy they have found BusRates.com to help them with their planning.”
Meanwhile, BusRates.com has hired Mills Marketing, led by hospitality industry veteran, Jeffrey Mills, to promote the site to tourism suppliers.
Mills’ background includes three years as vice president of sales at Atlanta’s DeKalb Convention & Visitors Bureau.
“Jeff brings invaluable knowledge and relationships within the hospitality and tourism industry and we are thrilled to have him working on behalf of BusRates.com,” said Elliott. “When our customers started looking for the group contacts for hotels, restaurants, and attractions, we set out to create a site that makes planning a complete motorcoach trip easier and less time consuming.
“We have done that now and with Jeff’s help, we will get the word out to tourism suppliers that BusRates.com is the place to be.”
Mills said that BusRates.com can help tourism industry suppliers gain immediate exposure to buyers and “that’s a very exciting message to be sharing.”