Charter and Tour Reviews for Group Planners

These days it’s become second nature to hop online to check out reviews before just about anything. There’s Yelp to check out the new restaurant or to check out a doctor. And, the list goes on and on.

The thing that brings value and entices visitors back is the quality of the reviews. Online reviews continue to become a popular influence in how we make decisions, particularly travel decisions.

  • More than one third of consumers will not book a hotel room without reading reviews first. (LateRooms, November 2012)
  • 53% of TripAdvisor users say they won’t book a hotel if it has zero reviews. (PhoCusWright, September 2012)
  • 87% of TripAdvisor users feel more confident in their decision when they read the reviews and 98% say they find them “accurate of the actual experience.” (PhoCusWright, September 2012) – 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
  • 64% said they use social media to make their travel plans and within the 25-34 year old participant group, the number is even higher; 76% look to popular social media sites to plan their next getaway. (Sheraton Survey, November 2010)

According to a BrightLocal’s 2013 study, 79% of consumers trust online reviews as much as personal recommendations. In fact, there was an almost ten percent increase since 2012.  Additionally, 60% of survey respondents say they pay more attention to customer comments than to numerical or star ratings.

So, what does this have to do with group travel planners? What does it have to do with Everything!

Reviews from charter customers like you are accessible on each operator profile on

You are the ones who are able to provide the full spectrum perspective on the experience. You log onto the site, use the directories, engage the charter operators or the hotels. You design the journeys and we work together to create great experiences. So, how about you use your voice to help your fellow group travel planners out? In addition, operators & suppliers listed on have the opportunity to respond to reviews, providing them the opportunity to thank previous clients for successful trips as well as correct any problems that may have arisen on prior charters.

Share what went right; what could have been improved upon and what do you wish could be improved. That’s what we need from you so the next charter, filled with group travelers, rolls into a great trip.